Color Psychology: How Colors Impact Your Health?

Dr. Krishan Sharma    09-11-2016 Consult

Take a minute and imagine the world around you without colors, how boring and unexciting life would be! Colors play a vital role in our daily lives and it has been proven that our activities and responses are influenced by them.

Does color affect our health? Can it change our mood, make our muscles weak or affect our sleep even if the room is dark with no color actually visible to the naked eye? Modern research suggests that, yes, color has a profound impact on how we feel and biological functions.

Every color has a unique effect on individuals and stimulates various responses e.g. the fast food companies use red, yellow and orange colors in their restaurants and product packaging as these colors are found to be helpful in increasing appetite.

What is Color Psychology?
The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.

There are four psychological primary colors - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. The psychological properties of these basic colors are as follows:

RED: The color Red is the most vibrant of all the colors. It stimulates the adrenal gland and the neurons. This color is ideal to wear for a walk or exercise as it is an invigorating color. However, too much exposure to the color red can cause stress; it may also cause frustration and provoke anger. The color red symbolizes love; it stimulates heartbeat and breathing. Researches show that men feel more affectionate towards women wearing red.

BLUE: Blue is said to bring down blood pressure and slow respiration and heart rate. That is why it is considered calming, relaxing and serene, and it is often recommended for bedrooms and bathrooms. Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the color of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world's favorite color. However, it can be perceived as cold, unemotional and unfriendly.

YELLOW: Have you ever wondered why Smiley is yellow? The reason is that yellow helps to release a chemical in the brain called Serotonin, essential for causing a happy mood. Studies have proven that yellow color enhances concentration and gives the brain and nervous system a  "wake-up call". Too much of yellow color can cause fatigue. Studies show that babies cry more in yellow rooms. It is the most difficult color on the eye and people might lose temper more often in yellow rooms. It is also beneficial for speeding up metabolism and is a common food color.

GREEN: Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the center of the spectrum, it is the color of balance- a more important concept than many people realize. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland. It represents nature and currently it is the most popular color that is being used in interior decoration. The reason is its soothing effect on the eyes. Green gives a relaxes the body and alleviates stress. Researchers have proven that the color improves vision. This could be the reason why classroom boards are in green color.



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